Right -- it's not complete equality in practice, men still outnumber women by a lot in the military, and being a housewife seems equality as acceptable... I wonder if that's the Japanese-target-audience influence, though: what little I know suggests that even as it becomes more acceptable for Japanese women to have a career, they're still expected to give it all up when they marry and have children if at all possible.

Women having their own businesses and careers would affect the way that property and inheritance laws are tangled in with marriage laws, I'd expect. I wonder if they have legal divorce, and what the social attitudes about it would be?